Can the Tata Tiago be that one product that will transform the ailing automaker’s fortunes? Well it certainly seems like that. The small city car which was launched on April 6 last year, has garnered over 1 lakh bookings till date.
In its first month, the Tiago emerged as the best selling Tata car with sales of around 3,500 units. The figure crossed the 5,100 mark for the month of July 2016. The sales are now averaging at about 5,000 units a month, making Tiago the most successful Tata car in recent years.
With the Bolt and Zest failing to sustain the initial momentum, all were on the Tiago. But, even after more than a year, sales of Tiago continue to be strong. The strong response for the product not only comes as a huge relief for the company but also to its vendors and dealer partners.
Apart from offering the the Tiago at an attractive price, what also worked in Tiago’s price was the value for money quotient. In addition to this, the company also went all out in its marketing campaign. Football icon Lionel Messi was roped in as brand ambassador for the “Tiago Made of Great” campaign.
Also read – Tata Tiago review
Launched at a starting price of INR 3.2 lakh, Tata Motors have increased the price of all variants of Tiago by up to INR 25,000. Price of the Tiago start from INR 3.42 lakh, ex-Delhi today and go up to INR 5.98 lakh.
Tata Tiago is available in both petrol and diesel engines. The 1.2-litre petrol motor produces 85 PS and 114 Nm of torque while the 1.05-litre diesel engine is good for 70 PS and 140 Nm of torque. Transmission options on offer are manual as well as AMT>