Car News Tata Motors

Tata Tiago price hiked, bookings cross 40,000 units

Tata Tiago India launch
 

The hatchback needs to sustain its sales momentum in order to lead the company towards recovery.

Can the Tata Tiago be that one product that will transform the ailing automaker’s fortunes? The small city car which was launched on April 6 has garnered over 40,000 bookings till date, which is impressive for a new car.

In its first month, the Tiago emerged as the best selling Tata car with sales of around 3,500 units. The figure crossed the 5,100 mark for the month of July 2016. The strong response for the product not only comes as a huge relief for the company but also to its vendors and dealer partners.

Tata Tiago launch

The Tiago is the first car to adopt the brand’s new IMPACT design philosophy.

With the Bolt and Zest failing to sustain the initial momentum, all eyes are now on the Tiago. It’s imperative for Tata Motors to ensure that the new vehicle doesn’t fade away after a strong first few months.

Apart from offering the Tiago at an attractive price, the company is also going all out in its marketing campaign. Football icon Lionel Messi has been roped in as brand ambassador for the “Made of Great” campaign. There is a special emphasis on attracting female customers too.

Tata Tiago Aqua Blue 2016 Geneva Motor SHow Live Photos

Good interior and attractive pricing have got customers’ attention.

Also read – Tata Tiago review

Launched at a starting price of INR 3.2 lakh, Tata Motors have now increased the price of all variants of Tiago by up to INR 8,000.

Tata Tiago is available in both petrol and diesel engines. The 1.2-litre petrol motor produces 85 PS and 114 Nm of torque while the 1.05-litre diesel engine is good for 70 PS and 140 Nm of torque.

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