Can the Tata Tiago be that one product that will transform the ailing automaker’s fortunes? The small city car which was launched on April 6 has garnered over 50,000 bookings till date, which is impressive for a new car.
In its first month, the Tiago emerged as the best selling Tata car with sales of around 3,500 units. The figure crossed the 5,100 mark for the month of July 2016. The sales are now averaging at about 5,000 units a month, making Tiago the most successful Tata car in recent years. The strong response for the product not only comes as a huge relief for the company but also to its vendors and dealer partners.
With the Bolt and Zest failing to sustain the initial momentum, all eyes are now on the Tiago. It’s imperative for Tata Motors to ensure that the new vehicle doesn’t fade away after a strong first few months.
Apart from offering the Tiago at an attractive price, the company is also going all out in its marketing campaign. Football icon Lionel Messi has been roped in as brand ambassador for the “Made of Great” campaign. There is a special emphasis on attracting female customers too.
Also read – Tata Tiago review
Launched at a starting price of INR 3.2 lakh, Tata Motors have now increased the price of all variants of Tiago by up to INR 15,000.
Tata Tiago is available in both petrol and diesel engines. The 1.2-litre petrol motor produces 85 PS and 114 Nm of torque while the 1.05-litre diesel engine is good for 70 PS and 140 Nm of torque.