Tata Tiago gets new TVC ahead of 2019 Maruti WagonR launch next month

Tata has updated the Tiago with new features.

Tata has started streaming ads of their best-selling car, the Tiago once again. Though the ad is missing its star campaigner Lionel Messi this time around, but it makes up for it, thanks to interesting new features of the Tiago XZ+.

The timing of Tiago XZ+ launch couldn’t have been better. It has been launched just a few weeks after the launch of new gen Santro, and just a few weeks before the launch of new gen Maruti WagonR. Both, Santro and WagonR are among the biggest rivals of Tiago.

New Tiago XZ+ TVC highlights three points – young, premium, and a lot of fun. And by and large, the short clip does live up to the expected enthusiasm. A French jingle and combination of Pondicherry’s quaint appeal is likely to at least get you to take a look. First to try and understand what the audio is, and then to revisit happy Pondy memories.

The TVC focuses on Tata Tiago XZ+, Tata Motors’ most recent launch. Available since December 11, 2018, Tata Tiago XZ Plus variant is all that the company’s popular hatchback is, and more. Watch the TVC below.

Tata Tiago XZ+ features 15-inch alloy wheels, projector headlamps, and a touchscreen infotainment system. Tiago is Tata Motors’ bestselling car for months now, and has been acclaimed a success for the auto manufacturer. Even as the auto market has struggled with sales this festive season, Tata Motors has steadied its ship, and continued to post sales growth. In November, 7,879 Tata Tiago units were sold. A feature laden Tiago aims to further strengthen sales.

Auto air condition, digital control for AC, and 4 speakers and 4 tweeters ensure optiumum comfort and serenading. Under the hood, one can choose between a 1.2L Revotron petrol engine or 1.05L Revotorq diesel engine matted to a 5-speed manual transmission.

Tiago XZ+ is available in two new colours – Canyon Orange and Ocean Blue. For colour, one can choose between single and dual tone exterior options. Tiago XZ+ is available at a price of Rs 5.57 lakhs (single tone) and Rs 5.64 lakhs (dual tone) for the petrol option. The diesel trim costs Rs 6.31 lakh (single tone) and Rs 6.38 lakh (dual tone), ex-sh Delhi.