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Tiago is 1st Tata car in over 2 years to register 4k+ monthly sales

Tata Tiago launch
 

The Tiago’s fresh design and attractive price tag have managed to garner buyers’ attention.

The Tata Tiago registered sales of 4,205 units in the month of June 2016, becoming the first Tata model in over 2 years to exceed monthly sales of 4,000 units.

Monthly sales performance of 4,000 units doesn’t really take the market by storm but considering that Tata’s passenger car division has been suffering from dwindling sales over the last few years, this comes as a ray of hope.

Tata Tiago production Sanand

The Tiago comes as a huge relief for the automaker and its dealer partners.

The last time a Tata car managed to sell more than 4,000 units in a single month was in March 2014. That too was a combination of the old Indica and Vista which clocked 4,287 units. Before that, it was the Nano which posted sales of 4,004 units back in 2012.

Given that that the Tiago is sitting on over 20,000 bookings and Tata has now sorted out the demand-supply mismatch of the petrol variants, we expect the Tiago to maintain the momentum for the months to come.

Tata Tiago India launch

The Tiago will spearhead Tata Motors’ transformation.

The positive response for the hatchback also sets the tone for the soon-to-be-launched Kite 5 (codename) sedan derivative which features an interesting rear end design, and packs even more features than the Tiago.

Also read – Accessorized Tata Tiago Aktiv to be sold as a soft crossover

The Tiago’s fresh design, new powertrain, upmarket interior and a very tempting price range are the primary selling points. The car competes with the Maruti Celerio and Hyundai Grand i10 which clocked 5,797 units and 12,678 units respectively in June 2016.

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YOUR OPINION MATTERS

  • Thangaraj Mohan

    TATA need more and more home work to regain its brand value, But the car is simply superb for this price range.
    I own i20 and now Tiago both are lovable cars, what is the highlight is Tiago have more equipment list than my i20. Corner stability control is a bigger plus for this car, with front whipper on you switch the reverse gear the rear whipper automatically get operated. Motorized traction belt, do you ever hear about that in a car in this price range?? TATA done really good. Wait and see what’s more….

  • freedom-from-religion

    My next car will be a TATA if Hexa is as good as promised. TATAs finally waking up.