As Tata Motors prepares for the upcoming launch of Tata Tigor on October 10, 2018, marketing measures are in full swing. As the big day arrives, the automaker today announced signing Hrithik Roshan as brand ambassador for its all-new Tata Tigor.
Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said, “We are very excited to have Bollywood’s most loved style icon – Hrithik Roshan on board as the brand ambassador for the new Tigor. Built with immense attention to detail, the new Tigor promises to provide its inmates with a premium drive experience.
Resonating with brand Hrithik Roshan, the new Tigor stands for versatility, consistent strong performance and unparalleled style. It’s built for those who are stars in their own right and have put all their heart into achieving the success they live today. We hope our customers like this new avatar of the Tigor and we look forward to their continued support.”
Hrithik Roshan said – “I am honored to be associated with the Tata Motors family and excited to be part of this journey. The Tata Tigor is a modern stylish sedan, with fantastic features. I really like its coupe inspired design, which gives it a very luxurious feel. I wish Tata Tigor good luck ahead of its launch.”
Tata Tigor will soon get an update, on 10th October – which is when the car is due for launch. Media invites are out, and it is expected that it will be Hrithik who will be launching the car next week. The car was spied in Pune earlier today while out on a TVC shoot.
In recent months, Tata Motors has reported steady passenger vehicle sales growth even at a time that industry trends have not been all positive. The company attributes this to steady introduction of new launches in a timely manner. These include the likes of Tiago, Tigor and Nexon.