On design front, Tata Motors is fiercely targeting Honda Amaze, Maruti Swift DZire and Hyundai Xcent with new Zest, by loading it with bundle of features like Harman music system, smart phone integration via Wifi, Bluetooth, USB and AUX-in, voice command facility to operate ICE system and smartphones, automatic music volume / tempo adjustment according to vehicle speed, navigation via touch screen, Tata Motors Help Desk access and the like. First in segment Automated Manual Transmission (AMT) in Zest diesel will also be a USP.
Active involvement of Tata Group chairman Mr. Cyrus Mistry in Zest, Bolt and Nano projects will also warrant for better quality of design, fit and finish, exceeding that of current Tata models. Tata Motors is working towards impressing customers at first sight, not just with new products, but also with their new showroom practices.
Tata Motors initiated refurbishment of its dealership outlets to enhance aura and incorporate new tech bits to show customers that Tata is now a modern day brand. Holographic motion picture of Narain Karthikeyan explaining features of new cars and new 1.2 litre petrol Revotron engine are setup in many outlets. Sales representatives will be interacting with prospective buyers, explaining details of cars with tablet computers.
Top notch strategy is put in place to make the best possible sales with upcoming launches. Tata is not only expecting growth in India, but in overseas markets as well, specially in Europe. The company is benchmarking European quality standards for new Zest and Bolt, to show that they are better competitors here on. Partnership with Robert Bosch GmBH and AVL for engine technology also shows Tata is up for bigger game.
Manufacturing plants of Tata Motors in Pune and Sanand are going through WCQ (World Class Quality) rating. Last year, both facilities achieved level 1 grading, this year level 2, out of 5. Main reason being adaptation of better global manufacturing practices, that results in improved efficiency and reliability.
Will Tata re-capture its stand in passenger vehicle market, back from Mahindra?
Via – livemint