Tata Zest which is launched in the same segment as Maruti Dzire, Honda Amaze and Hyundai Xcent has managed to deliver a good response. Though the official booking numbers are not revealed yet, there have been several online bookings, a first for any Tata product. Tata Motors dealers also report increased footfalls in their showrooms since the launch of Zest.
Launched last week, the Zest has stirred up over 10,000 walk in inquiries and 26,000 inquiries both online and at company call center. Tata Zest petrol variant receives the new Revotron engine offered in three drive models – sport, eco and city. The company focus is now to offer Zest sedan in most cities and at added dealers this week while the company has commenced collating data into the system and eager to covert inquiries into actual sales. Judging by the attention Zest has stirred up, the company dealers expects sales to reach 4,000 to 5,000 units.
Due to its aggressive pricing strategy and careful attention paid to interior and exterior design Tata Motors is pinning their hopes on the success of both Zest and Bolt. The company saw a decline of 33% YoY in July 2014 with just 12,143 passenger cars sold and hopes to make a fresh start with the launch of these two models.
Below is the first official TVC of new Tata Zest
via Economic Times