Tata Zest Premio special edition has been launched with 13 new features with a focus on premium. With more than 85,000 Tata Zest units sold, Premio celebrates the occasion. Tata Zest Premio sales were initiated from 1st March 2018 at a starting price of INR 7.53L for the diesel version (ex-showroom Delhi).
Tata Zest Premio features: Dual tone roof in glossy black; Piano black exterior on rear view mirrors; tan finish mid pad on dashboard. Exterior colours – Titanium Grey and Platinum Silver.
Exterior: Smoked multi-reflector headlamps; piano black hood strip in front; dual tone bumper; piano black rear boot lid; Premio special edition badge; silver wheel covers. Piano black spoiler is on offer as an option. Interior: Premium seat fabric with contrast stitching and Premio branding colour co-ordinated to match the tan dashboard mid pad. Entertainment: ConnectNext touchscreen infotainment system by HarmanTM; phone based apps for navigation, and others.
Engine specs: 1.3L, 4 cylinder, BS IV Quadrajet, common rail, turbodiesel engine with a maxoutput of 75PS power and 190 Nm torque, mated to a 5 speed manual transmission (MT).
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering.
With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”