The new Zica is an important product for Tata Motors. To be offered in the volume segment, Zica was unveiled more than a month ago. With launch postponed to February, the company has now launched a new campaign to keep Zica buzzing in the minds of their prospective buyers. Under this new Tata Zica 7 Senses campaign, Tata Motors will offer buyers an experience to connect their seven senses with the Zica.
This Zica 7 Senses campaign will cover all the 7 senses of Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium which will endear customers to the brand and offer an immersive experience of the car itself.
Sight – The new Tata Zica has been designed to draw attention thanks to its younger and bolder design. Built on the new IMPACT design language, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simplicity of 2D Video into an immersive 3D experience.
Smell – Smell will be part of the Tata ZICA 7 Senses campaign with a Zica signature fragrance set to capture the spirit of youth.
Sound – Tata Zica hatchback will be fitted with a state of the art sound system. It will get an audio acoustic system designed by Harman with 8 speaker audio system. It will also feature automatic volume control which will align itself with speed of the car – a feature which was only seen in expensive cars till date.
Taste – Tata Motors plans on introducing ‘The Zica Chocolate’ to celebrate the joys of life.
Touch – Where the sense of touch is concerned; Tata Motors will see the ConnectNext Infotainment System on board the new Zica with applications like Smart NAVI and Juke Car app. The NAVI App displays Turn-by-Turn Navigation when connected to a smartphone via Bluetooth while it also offers guidance on Estimated Time of Arrival and Next Maneuver. Besides Bluetooth, the NAVI app also supports speed volume control, steering mounted information controls and phonebook on-the-fly.
It also has the Juke-Car app which will allow up to 10 phones to connect with the car’s music system and play songs. Such an app will be useful when travelling friends / family on a long road trip.
Also Read – Tata Zica Review
Intuition – Tata ZICA has more storage spaces than its competitors. With a total of 22 utility spaces, such as a smart driver side pocket, cup-holders on front console, tab holder in glove box, smart recessed storage on dashboard, which make the drive experience very comfortable – the Zica offers a new dimension of intelligent design while making travelling even more intuitive.
Equilibrium – Powered by peppy petrol and diesel engine options, Tata Zica also offers impressive mileage and low cost of maintenance, claims Tata Motors.
Tata Zica is designed with inputs from company’s Pune, UK and Italy studios and is based on an upgraded XO platform. It will be positioned between the Tata Nano and Bolt. To be produced at the company plant in Sanand, Gujarat, Zica will compete with Maruti Suzuki Celerio, WagonR, Hyundai i10, and Chevrolet Beat.
