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Tata Zica to be launched in mid-February?

 
Tata Zica launch date

The hatchback will also spawn a compact sedan derivative.

While an earlier report suggested that the Tata Zica will be launched on January 20, Autocar India says that the new hatchback will go on sale in mid-February. Bookings of the small car is expected to commence during Auto Expo 2015 in the first week of next month.

Based on a heavily re-engineered XO platform, the Zica is a spiritual successor to the Indica eV2 which would continue catering to the taxi market. To be positioned below the Bolt, the Zica will be pitted against the likes of hot selling Maruti Celerio and Hyundai Grand i10. The new Tata small car carries a huge responsibility of turning the tide for the company.

Tata Zica 49 Custom Panels on Dashboard

The Zica’s infotainment system incorporates smartphone enabled turn-by-turn voice navigation.

The Zica’s new styling inside out, best-in-class features, and the new 1.2-litre petrol and diesel engines are its strong selling points. A competitive pricing is expected to put the new product at a comfortable position in the market. To create a buzz, Tata Motors has signed up ace Argentine footballer Lionel Messi as its brand ambassador. The marketing campaign is titled ‘Made Of Great’.

Also read – Tata Zica review

Expect the Tata Zica to start at INR 3.5 lakhs (ex-showroom). The car would be produced at the company’s Sanand plant in Gujarat alongside the Nano.

Tata Zica – Picture Gallery

Via – AutocarIndia.com

 

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com