The American arm of Volkswagen worked wonders with their Star Wars themed 2011 Super Bowl ad, and as expected has had to work overtime to follow up with a hit this year too. This year it’s The Dog Strikes Back: 2012 Volkswagen Game Day Commercial that’ll be aired in the second quarter of Sunday’s game. While that’ll be a 60 second slot, VW has uploaded a special 75-second version of the ad on YouTube.
The Volkswagen commercial to be aired at the Super Bowl showcases a dog named Bolt. This 75 second commercial online with a 60 second version being introduced during the second quarter of the game will be the third time that Volkswagen is advertising at Super Bowl on Game Day.
Volkswagen 2012 Game Day commercial is about a dog named Bolt who would like to get into shape by seeing the new sleek and speedy 2012 Volkswagen Beetle. The commercial showcases the success and momentum of VW that is seen in the United States. The final 15 seconds of the commercial take place in Cantina which was introduced in Star wars Episode IV with Darth Vader putting in a special appearance.
The 60 second The Dog Strikes Back: 2012 Volkswagen Game Day Commercial focuses on the new 2012 Beetle. The Beetle has been redesigned, and to garner equality in buying, and follows its own theme of “More power, less flower.” In fact, the Beetle’s physical makeover is inspiration for Bolt to get in shape. Apart from dog lovers, the ad would make Star Wars fans smile, and by and large has a warm feel to it, ensuring that it’s popular across a wide group of people.
Volkswagen US marketing boss, Tim Mahoney, had this to say. “This year’s commercial will build on Volkswagen’s ability to tell human stories simply while continuing to build on the brand’s momentum in the year ahead.”
The Dog Strikes Back: 2012 Volkswagen Game Day Commercial theme is “Back. And better than ever.” This certainly reflects VW’s current sales activity. Volkswagen recorded 48% sales growth for January 2012 in the US, making it their best figure in January since 1974.