While YoY numbers are positive, MoM sales growth turned negative in March
Even with the on-going challenging times, 150-200cc motorcycle segment has registered an impressive 55.88% YoY sales growth in March 2021. A total of 1,40,418 units were sold, as compared to 90,080 units in March last year. However, these numbers may be a bit skewed, as lockdown was imposed last year on March 24.
All motorcycles except Suzuki Gixxer have registered positive YoY growth in March 2021. In terms of MoM growth, sales are down by -1.90%. Sales were higher at 1,43,138 units in February 2021. Half of the motorcycles have negative MoM growth.
Bajaj Pulsar retains the top spot with sales of 38,571 units. YoY growth is 21.60%, as compared to 31,720 units sold in March last year. Pulsar share in sales is at 27.47%. MoM numbers are positive for Pulsar at 3.70%. Sales during February 2021 stood at 37,193 units.
TVS Apache takes second spot with sales of 33,162 units. Apache has registered 52.37% YoY growth, as compared to 21,764 units sold in March last year. Its share in sales is at 23.62%. MoM growth is positive at 4.50%, as compared to 31,735 units sold in February 2021.
At number three is Honda Unicorn 160 with sales of 23,235 units. YoY growth is 60.62%, as compared to 14,466 units sold in March last year. Share in sales is at 16.55%. MoM growth is positive at 4.28%, as compared to 22,281 units sold in February 2021.
Yamaha takes 4th, 5th and 6th
The next three are Yamaha FZ, R15 and MT15. FZ sales are at 16,653 units, which is YoY growth of 66.46%. Sales in March last year stood at 10,004 units. Share in sales is at 11.86%. However, FZ MoM growth has turned negative at -6.43% in March 2021. Sales in February 2021 stood at 17,798 units.
Yamaha R15 sales are at 6,988 units, registering YoY growth of 59.11%. Sales during March last year were at 4,392 units. R15 share in sales is at 4.98%. MoM growth is negative at -6.50%, as compared to 7,474 units sold in February 2021.
MT15 YoY sales have more than tripled, up from 2,040 units in March last year to 6,472 units in March 2021. Share in sales is at 4.61%. MoM growth is positive at 4.79%, as compared to 6,176 units sold in February 2021.
Taken together, Yamaha motorcycles have sales of more than 30k units. Their combined share in sales is close to 22%. Yamaha will soon launch retro-styled FZ-X, which could emerge as another bestseller in this space.
In percentage terms, max YoY growth is that of Hero Xpulse 200 (12325.00%) and Xtreme 160R (1363.92%). KTM 200 has also posted impressive YoY numbers, with sales growing more than 3x times in March 2021. However, all these three bikes have negative MoM growth.