At the 85th Geneva Motor Show, automotive majors are gathering to add value to their brands by presenting their future cars, concepts and business directions.
This year’s annual review of brands by Brand Finance, a global brand valuation and strategy consultancy firm, reveals the current position, value and significance of top 100 auto brands in the world.
Taking a closer look, there are eight Indian automotive companies found in the list of top 100. Of the total narrowed down from thousands, Brand Finance has evaluated as usual, the most powerful, most valuable and most successful, as well as failing or declining brands.
It is no surprise that Toyota, the world largest auto company and consecutive title winner, sits at the top gaining the tag of being the world’s most valuable auto brand. The brand value of Toyota is Rs. 2,21,095 crores ($35 billion). But, the brand growth rate has been flatlining, leaving the potential to be overtaken by close rivals open.
Meanwhile, Indian auto companies have been improving their marks and eight banners have been identified in the top 100 counting Jaguar and Land Rover. And of the eight, seven have moved up in global ranking from last year’s position.
The list includes Land Rover at 12 against 20 last year, Jaguar at 57 from 59, Tata Motors at 39 from 42, Maruti Suzuki at 47 from 57, Mahindra & Mahindra at 55 from 49, Hero MotoCorp from 74 to 69, Bajaj Auto at 72 from 79, and Ashok Leyland at 90 from 92.
The full report is embedded below.