In July 2020, SUVs/crossovers contributed 31,962 units (up by almost 70%) to overall sales figures
As the Indian automotive industry enters a state of recovery from COVID-19, monthly sales have gradually improved from the initial days of the pandemic and its resultant nationwide lockdown protocols. By mid-May, automotive facilities in green and orange COVID-19 zones were allowed to operate in controlled conditions.
Meanwhile, major OEMs introduced online sales platforms to boost sales while potential buyers continued to stay away from dealerships. These ‘online showrooms’ do not affect the business of existing dealerships since users will be directed to the nearest sales outlet (or any other preferred location) at the end. Besides being an easier platform to make a purchase, online showrooms also offer test drives (at customers’ residence), finance options, virtual assistant, etc.
In the wider Indian market, SUVs (or crossovers marketed as SUVs) continue to witness good demand. Last month, 31,962 units were sold compared to 18,843 units back in July 2019. This is an impressive growth of almost 70%. Here is a breakup of the top-selling mid-sized SUVs which are bigger than 4 meters and carry a starting price below Rs 20 lakh ex-showroom:
Top-selling SUVs in July 2020
Hyundai Creta tops the list at 11,549 units. This is a stellar improvement of 75.38% over the previous-gen Creta that had achieved just 6,585 units in July 2019. Kia Seltos, its South Korean sibling, dropped by nearly 3,000 units less to reach 8,270 units. Being relatively new, there is no previous data to compare with.
Mahindra Bolero is a highly utilitarian choice compared to other entrants. It secured 4,360 units in July 2020 as against 4,446 units back in July 2019 — a marginal fall of just under 2%. The bigger Mahindra Scorpio hit 3,135 units last month in comparison to 2,864 units in the same month, a year before. MG Hector (combined with its newer three-row offering, Hector Plus) returned 2,023 units in July 2020. July 2019 saw 1,508 units (only Hector 5-seater) or 34.15% less. It is the last entrant on the list to achieve four-digit sales figures.
Tata Harrier was 15 units shy of hitting 1,000 units. Yet it marked a 33.11% increase in sales over its BS4 counterpart that stood at 740 units in July 2019. Mahindra XUV500 (new model in the works) is arguably outdated but managed to secure 813 units. It faced a sales decline of 27.15%. Jeep Compass (facelift almost ready), the only mass-production model from FCA India group, secured 400 units in place of 509 units or 21.41% more in July 2019.
Renault Duster follows at 339 units. Available only in BS6 petrol format, the compact crossover hit 339 units and a massive sales decline of 64.05% from July 2019. Nissan Kicks comes at the bottom with a July 2020 sales figure of just 88 units as against 132 units in July 2019. Sales fell by 33.33%.
Also Read – Top Selling Sub 4m SUVs in July 2020