Toyota Etios Motor Racing (EMR) Trophy inaugural race on July 27th 2013
Toyota had launched the one-make racing concept last year at the Auto Expo in New Delhi followed by exciting motorsport activities across the country, which included two very successful exhibition races at Chennai and Gurgaon.
The first EMR race will be flagged off on July 27th, 2013 at the Madras Motor Race Track (MMRT). In all, there will be four EMR Trophy races during the third leg of the National Racing Championship to be held in Chennai on the 27th & 28th of July.
The winners of each individual race in all four races will receive a trophy and a cash prize. Apart from the three podium finishes, the most promising young driver will also be entitled to a trophy and cash prize.
The next racing weekend for the 25 young EMR drivers will be at the Buddh International Circuit at Noida in September during the fifth leg of the National Racing Championship.
The 25 EMR drivers selected last year will compete for the EMR Trophy over eight races this year. The best three EMR drivers after EMR Trophy I & II will also have the opportunity to race at the Vios Cup scheduled to take place in Thailand this year.
It is a single make racing conducted by TRD in Thailand. The Official Partners for EMR Trophy in 2013 are MRF Tyres, DENSO, Motul Lubricants and BMC.
N. Raja, Senior Vice President, Marketing, Toyota Kirloskar Motor, said, “2012 was an excitement filled year for EMR, right from its official launch at the Delhi Auto Expo to the two hugely successful exhibition races at Chennai and Gurgaon, and finally international exposure at the Colombo Night Race in December. EMR also saw a lot of excitement amongst the youth during the driver selection & training camps which were held in various cities. ”
“We also took EMR to all our dealerships across India to give our customers a taste of Toyota’s motorsport experience and it was very well received. As we begin our season in 2013, we look forward to a lot of thrill & excitement as our drivers are all geared to take on the National Racing Championship. It is an honor for us to be associated with National Racing Championship and we believe this will be an excellent opportunity for our line-up of drivers.”