Toyota tops JD Power Sales Satisfaction ranking among mass market brands in India

Toyota Kirloskar Motor is ranked highest in the recent JD Power study for sales satisfaction among mass market automotive brands in India. The rankings are based on evaluations of 7,604 car owners who purchased their new vehicles between September 2015 and April 2016.

The Sales Satisfaction index is prepared by rating the brands according to 6 factors with nearly equal weightage – Dealership facility (17%), deal & paperwork (17%), sales initiation (17%), delivery timing (17%), sales person (16%) and delivery process (16%).

JD Power Sales satisfaction index India for cars 2016 (2)
On a scale of 1,000, the chart topper scored 838 points.

With 838 points, Toyota tops the chart and excels in delivery process factory. Nissan finishes a close second with 831 points, thanks to a strong salesperson factor.

Honda, Hyundai, and Mahindra are tied at third place with 815 points each and Tata Motors emerge as the 6th and the last automaker to score above average points at 813. The industry average stands at 809.

JD Power Sales satisfaction index India for cars 2016 (1)
These are the factors that influence the customers’ sales satisfaction.

Volkswagen finds itself in the 7th spot out of 12 mass market brands in India with 807 points. The country’s largest passenger car maker Maruti Suzuki which boasts of the widest dealership network is positioned at 8th place with a below average sales satisfaction index of 804 points.

Also read – New cars in India have fewer problems – JD Power

Datsun, Chevrolet, Ford, and Renault bring up the tail at 9th, 10th, 11th, and 12th respectively. Fiat and Skoda are excluded due to insufficient sample size of the data.

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