Targeted at taxi drivers across Bangalore, Naomi Ishii, Managing Director Toyota Kirloskar Motor inaugurated the camp. It has been organised in partnership with Bangalore International Airport (BIAL), Sakra World hospital and Sankara Eye Hospital. Safe driving tips and training is on the agenda alongwith health check-ups. Eye tests will be conducted and free spectacles distributed to drivers battling vision problems.
Through training, Toyota Kirloskar Motor looks to reach out to over 1000 drivers from varied Bangalore based taxi services. Experts are conduction a 40 minute safe driving session focused on defensive driving for highways, speed, night driving, seat belt use, and overall responsible driver parameters.
Naomi Ishii, Managing Director Toyota Kirloskar Motor says the auto manufacturer’s continuous car safety research and development makes it a pioneer. Toyota is committed to inculcating safe driving habits among Indians as fatalities in Indian road accidents rises. Through its Driver Training Programme, TKM can reach out to taxi drivers and sensitise them about safe driving. Toyota India is keen to make the programme sustainable in the long run to make every driver a responsible road user.
To promote safe driving awareness among drivers, Toyota India has partnered with Institute of Road Traffic and Education (IRTE), part of United Nations Road Safety Collaboration, and Commission for Global Road Safety.
In India, Toyota Kirloskar Motor’s road safety initiatives and campaigns date back to 2005. Toyota Safety Education Programme creates road safety awareness among children of 10 – 14 years from cities like Delhi, Hyderabad, Chennai and Karnataka.
Toyota Corolla Altis bagged an ‘Executive Sedan of the Year’ award in January in recognition of its fusion of design innovation and quality engineering. N Raja, Director and Senior Vice President, Marketing and Sales, Toyota Kirloskar Motor said it’s the 11th gen Toyota Corolla Altis in India, and was thrilled to receive the award. He thanked customers for their trust in Toyota’s design, features and safety. In its 49th year, Corolla Altis has had more than 41 million customers globally. N. Raja says it takes 9 million cars to cover the earth’s circumference once. If all Corolla cars sold globally were stacked together, Toyota would take four rounds of the Earth’s circumference, and 5 million cars in balance. In India, new Corolla Altis reports 53 pct market share in the C segment since launch in 2014, making it the highest selling car in its segment. Corolla Altis is manufactured in 16 production locations and sold in 154 countries and regions.