Toyota Kirloskar Motors 14% sales growth for October 2012 in India
Toyota Kirloskar motors registered a growth of 14% this October as compared to figures corresponding to the same period last year. TKM sold 12,281 units this October, as compared to 10,762 units sold last year. Sales of Toyota models like the Innova, Corolla Altis, Fortuner and Etios series were recorded at 5889 units, 332 units, 1378 units and 4,596 units respectively.
High growth was registered due to sales of the Innova and Fortuner. Due to slow pace of the passenger vehicle market, the company wasn’t able to create an impression, however, it didn’t fail to impress one and all in the SUV and MPV section. Toyota opted for limited editions for their range of vehicles this festive season. These variants will be manufactured in limited numbers and will boast of new features and a slightly altered price.
In hopes of bringing together youngsters to enjoy and experience the Toyota experience, TKM launched the Toyota Green Journey challenge. Through this challenge Toyota wants to promote green living ideas which can be used for a better future. Ideas relating to waste management, fuel consumption as also green technologies will be promoted during the challenge. In order to get youngsters to take an active role in preserving the environment, Toyota Kirloskar Motor Pvt. Ltd. will be launching the Toyota Green Journey Challenge. Through this campaign, the brand will focus on factors like waste management, recycling as also use of hybrid technology and fuel consumption in order to inculcate the habit of sustainable initiatives for a better future.
There will be three rounds in this contest wherein contestants will provide their views on the means which can be used to sustain the environment and provide a better future. The top 15 groups will then be required to make a detailed presentation of their views in front of a panel of 6 judges. Toyota has been a fore runner in the use of green technology. With the launch of this initiative the company hopes to create an everlasting impression of the minds of youngsters to make use of green technologies for conservation of the environment and fuels.