Toyota Kirloskar Motor reports total sales of 12,610 units sold in October 2019, down 5 percent from a total of 13,245 units sold in October 2018. Domestic sales is down 6 percent at 11,866 units, down from 12,606 units sold in Oct ’18. Exports are up at 744 units from 639 units in October 2018.
N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We are delighted that the customer demand witnessed a spike in the festive season especially during Dhanteras and Diwali. The boost in customer sentiments has enabled an upward trend in our sales performance as compared to the last few months of slowdown.
It was quite encouraging to see the marked improvement in customer orders on account of festive season. Higher retail conversions for Innova, Fortuner TRD Celebratory edition & Happenin New Yaris which were introduced to add to the festive fervor.”
“TKM production is based on a “pull system” which ensures that our dealers receive stocks only when they need to refurbish the inventory. With the positive sales pattern, we are preparing our production system to supply to the sustained customer demand for next month.”
“Additionally, we have also seen positive momentum in Glanza Sales across India during festive season, this was a positive impetus for us. We are glad to have already sold close to 14,000 units of Glanza since its launch in June. Thanks to our loyal customers for their relentless trust and confidence in Toyota products. We hope this pace in retail sales continues beyond the festive season.” Raja said.
For October 2019, MSIL has reported sales to other OEM’s, namely Glanza to Toyota at 2,727 units. This provides an insight to an upbeat sales environment for Toyota Glanza. To boost the product range, TKM last month introduced Toyota Glanza G MT without mild hybrid at a price of Rs 6.97 lakh. This is now an entry price point for the model.
Following the acceptance of Toyota Glanza in the market, the company will in due course of time introduce other models in India built in conjunction with MSIL. In an environment of continuous slowdown, sales last month has been limited to single digit decline, and this bodes well. Toyota Innova Crysta, Fortuner and Etios continued to post decent sales in India.