Toyota Raize is the newest sub 4 meter SUV from the company, to rival the likes of Ford EcoSport
The Toyota Raize mini SUV which was introduced last year with a focus on Southeast Asian market has been modified to look like the Lamborghini Urus by Japan-based outfit Albermo. The modifier is quite popular in the local market for making custom bodykits to transform run-of-the-mill Toyota vehicles into Ferrari and Lamborghini lookalikes.
The Raize sub-4m SUV which is based on the DNGA modular platform which is developed to cater to the Asian markets. The affordable mini crossover also has a Daihatsu derivative which goes by the name Rocky. The twins are pitted against compact crossovers like Ford EcoSport in their target markets.
The modified Toyota Raize receives a completely overhauled front fascia which clearly derives heavy inspiration from the Lamborghini Urus, the Italian brand’s first SUV. The final outcome is rather cartoonish because the original super SUV is wide and low-slung while the Raize is narrow and is significantly taller. In addition to the new front bodykit, the Lambo imitator sports custom dual-tone alloy wheels with ultra-low profile tyres.
There are no other modifications to the exterior or interior. The custom bodykit for Toyota Raize will also fit Daihatsu Rocky. The aftermarket parts are set to be launched soon in Japan by Albermo.
With an overall length of 3,995 mm and a 1.0-liter turbocharged petrol engine, the Toyota Raize sounds like an attractive proposition for India. The three-cylinder motor is tuned to deliver 98 hp and 140 Nm of torque. The crossover employs a CVT and is available in both 2WD and 4WD configurations.
However, Toyota Kirloskar Motor has decided to address the lucrative sub-4m SUV segment in India with a rebadged version of the Maruti Vitara Brezza. This approach will save the Japanese automaker a lot of time and money in bringing its mini SUV contender to the market. Not to mention the benefits of economies of scale since Maruti Vitara Brezza is a high volume product to begin with. On the contrary, if Toyota were to bring the Raize to our market, the DNGA platform needs to be heavily localized which would take and heavy investment.
Toyota’s first rebadging exercise with Maruti, the Glanza (Baleno), involves minimal restyling but we hope the Vitara Brezza’s Toyota derivative will have a more pronounced visual difference. Design inspiration for the rebadged Brezza could come from the Raize which is characterized by angular headlamps and prominent inverted hexagonal grille.
Would you rather like to see the Toyota Raize launched in India instead of a rebadged Vitara Brezza?