Live the Best gets off to its first dealership inauguration for 2015 with an aggressive network expansion strategy being the order of the day. 3S Tristar Motors Jamshedpur is located at A-10, IInd Phase, Adityapur Kandra Main Road, and was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, and Ravi Parikh, Director, Tristar Motors.
Mercedes-Benz India network expansion in 2015 is key to brand expansion and growth, and includes 15 dealerships this year.. 14 more outlets will be inaugurated in matured, and emerging tier II and III cities. Network expansion strategy is notable for 2015, will further expand the densest luxury car network in India.
Eberhard Kern says 2014 was a successful year. Owing to comprehensive growth strategy, Mercedes-Benz India is confident of achieving similar success in 2015. Qualitative network expansion strategy is being crucial to growth as the luxury car manufacturer reaches out to new customers.
Tristar Motors Jamshedpur strengthens Mercedes-Benz India’s commitment to customers in this important emerging market. The luxury auto manufacturer looks upon tier II and III cities markets as the next growth drivers for the luxury car industry. With support from partners investing in creating such luxury destinations, Mercedes-Benz India is bullish about growth, and committed to customers. Tristar Motors operates the Mercedes sales and service dealership in Bhubaneshwar.
Tristar Motors Jamshedpur was built over 15 months at an investment of Rs. 100 million. Spread over 40,000 sq ft, it has a 9 car display. In offering a Mercedes-Benz experience, Tristar Motors Jamshedpur showroom has an integrated customer lounge with Cafe Mercedes, kids corner, boutique display items and exclusive delivery area. The dealership houses a service facility with 2 service bays. A team of 25 personnel are employed.
Ravi Parikh, Director, Tristar Motors sees this as a momentous occasion as they reinforce their partnership with Mercedes-Benz. Jharkhand gets its first luxury car dealership. Increased preference for Mercedes-Benz products in Jamshedpur and adjoining markets, and a growing customer base for Mercedes-Benz here makes it an ideal market.
With 69 outlets in 38 cities, Mercedes-Benz India has the densest network for any luxury car maker here. Its ‘go to customer’ strategy sees Mercedes-Benz extend its presence to over 80 outlets by end 2015.