The terms of agreement, signed between Triumph Motorcycles and Castrol India, besides including supply of lubricants will also include joint marketing and promotional activities. Castrol, one of the leading brands of motorcycle lubricants, through this joint venture will enhance riding experience of Triumph bikes in India while the duo will work in close association to expand their footprint through the length and breadth of the country.
This alliance between Castrol India and Triumph Motorcycles is not new. The duo has also teamed up globally in a bid to break the motorcycle land speed record with Hot Rod Conspiracy / Carpenter Racing Castrol Rocket. Castrol Rocket is a 1000 hp motorcycle built like a fighter jet with power output of over 1000 PS as it targets a top speed of 640 kmph.
Earlier this month, Castrol launched Castrol Magnatec Stop-Start, a new engine oil to protect cars from stop-start driving. This oil includes molecules that cling to the engine’s vital parts to form a self healing layer thus protecting the engine components from wear and tear. Castrol claims that even if these molecules are removed, other new molecules take its place to form a protective layer.