The first shipment is most likely to comprise display bikes. While the company has made no price announcement, this will be revealed by November, when the company opens up to take their first bookings. Confirmed for launch much earlier when Triumph was showcased at the 2012 Delhi Auto Expo, plans were put on hold.
Triumph motorcycles will enter India via the CKD route. Motorcycles will be assembled at the CKD assembly facility at Manesar, Haryana. Triumph is at the moment headhunting dealer partners pan India, and New Delhi, Bangalore and Mumbai seem ideal for dealerships to begin with.
The Triumph experience will be complete with genuine parts, seamless after-sales services to authentic merchandise and accessories. Triumph will also have a manufacturing plant at Narsapura near Bengaluru where production will begin in 2015.
The full range of Triumph motorcycles to be introduced in India are not yet revealed. They could include Bonneville, Tiger 800XC, Street triple, Speed triple, Daytona 675, Storm, and Rocket III Roadster keeping in mind announcements made in the last Auto Expo here. These will compete with Harley Davidson, Moto Guzzi and Aprilia.
-Triumph Motorcycles are destined to hit Indian roads by November 2013
– Vimal Sumbly appointed as Managing Director, India
New Delhi, 31 July 2013: The iconic British motorcycle brand, Triumph is all set to reinstate its ambitious plans for the Indian market, whilst outlining its commitment to provide Indian motorcyclists with the definitive riding experience.
The Leicestershire (UK) headquartered marque continues to be applauded for its diverse range of bikes that are distinctive in looks, design and performance. From the iconic Bonneville to the multi-award winning Daytona 675, and to the legendary Rocket, Triumph offers bikes that have a blend of character, intuitive handling, desirability and performance, giving it an unrivalled status.
Emphasising the significance India plays in the global strategy, Paul Stroud – Director Sales & Marketing (global) said ‘2013 is a very crucial year for Triumph Motorcycles in India and as a company, we are confident about the timing of our market entry. In the past few months, we have carefully assessed the market landscape and will be making well-honed efforts to provide our discerning customers with a complete brand experience.’
Supplementing the announcement of Triumph’s India plans is the appointment of Vimal Sumbly as the Managing Director for India. Prior to joining Triumph, Vimal was General Manager Sales at Bajaj Auto Ltd and comes with close to 16 years of experience in the Automobile space. Vimal, who is an ardent biker himself, will spearhead the sales development and growth of Triumph in India.
Speaking on his new role Vimal Sumbly said ‘I am delighted to have joined Triumph as the brand looks to embark on a well phased out strategy for the Indian market. Our commitment of developing truly iconic motorcycles that are distinctive in looks, design and performance remains ever-present. Soon Indian customers will be able to experience these category wining machines on Indian roads, as the brand looks to elevate the motorcycling paradigm.’
Triumph will be assembling some of its models in India at the CKD assembly facility, which is nearing completion at Manesar, Haryana. Triumph is currently looking for dealer partners across strategic locations within India to ensure that customers across the country are able to enjoy the Triumph experience. From genuine parts, seamless after-sales services to authentic merchandise and accessories, Triumph will ensure a complete motorcycling experience.