Rushlane has learnt that the BMW G 310 R and yet-to-be-unveiled TVS Apache 200 would be serviced at common outlets. This way, both the entities can drive down costs as well as have good number of touch points across the country.
The BMW-TVS service network would be something similar to the Bajaj’s old ProBike chain of workshops which were qualified to service premium Bajaj and Kawasaki products. Existing TVS dealers would receive preferential treatment for setting up such exclusive BMW-TVS service centres at select locations.
Such a strategy would be very advantageous for BMW Motorrad which has very limited presence in the country. Considering that the G 310 R will be the most affordable Bimmer by far, sales volumes are bound to be much higher than the rest of the models in the lineup and hence it could prove too much for the existing BMW outlets to handle the service work load. It remains to be seen whether the same common outlet strategy would be followed for retailing the bikes as well.
To recap, the G 310 R naked sportsbike is powered by a 313 cc single-cylinder liquid-cooled engine which generates 34 PS and 28 Nm of torque. Mated to a 6-speed gearbox, the bike has a claimed top speed of 144 kmph.
On the other hand, TVS Apache 200 is a KTM Duke 200 rival which will be powered by a 200 cc single cylinder FI liquid cooled engine mated to a 5 speed gearbox. Set to be faster than the KTM Duke 200, it will get dual channel ABS as option.