Acknowledging the huge potential that e-commerce platforms have to lure prospective customers, TVS Motor Co. has tied up with Snapdeal. Business Standard reports that the automaker will starting selling most of its models through the website’s dedicated car and bike platform which is branded as Snapdeal Motors.
Hero Motocorp, Suzuki Motorcycle India and Mahindra Two Wheelers Ltd. are already selling their products online via Snapdeal Motors. Bajaj Auto and its associates KTM and Kawasaki are testing waters through Flipkart in Bangalore region.
According to the publication’s source within TVS, automobile customers are becoming increasingly tech savvy and checking out vehicles online. A means to initiate the purchase process online would open up a new avenue for sales. Purchasing vehicle online normally involves booking and loan approval. Rest of the processes will be handled by the nearest authorized dealer.
With internet penetration in India growing steadily, online marketplace for automobiles looks promising. Riding on the first mover’s advantage, Hero Motocorp had managed to sell a remarkable 4,00,000 units of two wheelers through Snapdeal in the first 11 months of launch. That’s a business worth INR 2,000 crore! Suzuki clocked 6,000 units through Snapdeal since Novermber 2015.
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With more and more auto brands like TVS Motor Co. joining hands with Snapdeal, the e-commerce giant is looking to generate over USD 2 billion in sales of automobiles in the next two years.