TVS Motor Company to launch 4 new vehicles in India in 2012

TVS Qube concept was one of two wheelers showcased at the recent Delhi Auto Show 2012 by TVS Motor Company. This vehicle, along with three others, will be launched during 2012-13 as stated by the company. There has been increased demand for two wheelers in India ever since prices of petrol started going North, and it is this that the company wants to cash in on, as they launch two scooters and two motorbikes during the next financial year.

The new motorcycle will enter two wheeler markets by June this year, and will be powered by 125cc engine mated with a 4 speed gearbox, while the second two wheeler will be launched in December 2012 and will resemble Victor brand with advanced programmed ignition system which is slated to be highly fuel efficient when compared to its predecessor.

Fuel efficiency is what is looked for in two wheelers especially in a country like India where a maximum number of the working class population relies on two wheelers, both scooters and motorbikes for their daily office to home commute. TVS Qube will be hybrid scooter with a 100 cc four stroke engine and a lithium ion battery, while the second scooter from the of TVS stable will be a 125 cc to be launched by the end of the year.

TVS will invest Rs 400 crore in their Uluberia plant in West Bengal in the next 3 years. Their existing manufacturing plants are located in Tamilnadu, Karnataka and Himachal Pradesh. TVS now has a contract manufacturing arrangement with Mahabharat Motors of Universal Success Group.

Venu Srinivasan, TVS chairman had this to say. “We are going to increase production of motorcycles at the Uluberia plant from 1,600 units per year to 2.4 lakh units per year over the period of three years in a phased manner. This will entail an investment of nearly Rs 400 crore.” Srinivasan was here to address “Bengal Leads 2012.” “We are already in talks with a number of leading vendors for this auto ancillary unit, work for which is expected to begin shortly.”