For Jan 2020, it was the XL Super moped / luna which was the best selling TVS two wheeler.
TVS Motor Company has completed its BSVI transition well in time before the mandate comes into effect on April 1, 2020. The manufacturer reports sales of 2,34,920 units in January 2020, down 16.88 percent from 2,82,630 units in January 2019. Sales contraction is the new normal with the industry being firmly in the grasp of slowdown, and added factoring owing to BSVI transition processes. Together, the situation is in favour of sales contraction.
TVS has in a planned and systematic manner completed its BSVI transition for the domestic market. 2020 TVS BSVI range is aimed at fuel economy, 90 percent reduction in emission, enhanced driveability, and first in class features. RTFi and ETFi tech in the BSVI range offers enhanced connectivity. There’s also GTT – Glide Through Traffic capability, and LED headlamps among other range updates.
TVS total two-wheelers registered sales of 2,20,439 units in January 2020, down 18.13 percent from 2,69,277 units in January 2019. Domestic two-wheeler sales is reported at 1,63,007 units in January 2020, down 39.46 percent from 2,28,654 units in January 2019. Motorcycle sales is reported at 94,367 units against sales of 1,11,253 units in January 2019, down 15.17 percent. Scooter sales is registered at 72,383 units in January 2020, as against 85,299 units in January 2019, down 15.14 percent.
Total exports grew by 34 percent, up from 52,650 units to 70,784 units in January 2020. Two-wheeler exports grew by 41 percent, up from 40,623 units to 57,432 units in January 2020. Three-wheeler sales grew by 8 percent from 13,353 units to 14,481 units registered in January 2020.
January 2020 has been a busy month for TVS. The company set foot on the electric vehicle path with the launch of TVS iQube electric scooter. The brand’s EV forerunner retails at a price of Rs 1.15l. TVS Jupiter BSVI compliant base variant now retails at a price of Rs 61,449 ex-sh. Across the range, price revision is restricted to just under 8k.
TVS Apache RR310 BSVI has been lined up at a price point of Rs 2.4L. TVS finds four of its scooters in the top list of scooters sold in December 2019. However, TVS Jupiter sales fell by almost a third. This can be attributed to an adjustment in processes owing to the impending BSVI transition. With that completed, it can be expected that Jupiter sales are corrected soon.
