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TVS confirms partnership talks with BMW Motorrad: Phoenix 125 and Nov 2012 sales


Chennai based, TVS Motors has revealed that they are in talks with BMW motorbike division – BMW Motorrad, to enter into a long term technology partnership agreement. TVS-BMW partnership will see sharing of technology. More details should be revealed and implemented by the end of this fiscal. Once implemented, TVS Motors will have access to technology for its range of future high end motorcycles.

TVS Motors also recently launched their Phoenix 125cc in the executive bike segment which is priced between Rs.49,000 for the drum brake version to Rs.52,000 for the disc brake variant (ex-showroom Delhi).  TVS Motors plans to sell around 20,000 units of Phoenix 125 per annum, while they will also be commencing exports of this model by February 2013. TVS Motors also sells a range of motorcycles starting from the entry level TVS Sport in the 100cc segment to the TVS Apache in the 180cc segment.

During November, the company sold a total of 166,783 units, down 4% as compared to 172,829 units in November 2011. Domestic sales dipped marginally from 150,056 units in November 2012 from 150,406 units in November 2011.


About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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