Dhoni stars in a new TVS Star City+ ad where every girl is whistling
Whether it is young or old, school children or their teachers, all are instantly attracted to the new TVS Star City+ with none other than Mahindra Singh Dhoni as its brand ambassador.
Conceptualized by McCann Worldgroup India, the TVC is based on immediate attraction and style that makes everybody’s heads turn in instant appreciation. The TVC of relaunch of flagship commuter motorcycle Star City+ invites people to whistle in appreciation. Its release is being heralded across conventional media, TV, print, outdoor and also on mobile and digital platforms.
‘Itna stylish ki seeti toh bajegi apne aap’, the TVC of the new Star City+, developed by McCann Bangalore, along with Team TVS, featuring brand ambassador MS Dhoni, has a host of people on the street right from the young to the old whistling at the bike. Whistling may not be considered lady like, but emotions evoked at the first sight of the new Star City+ has everyone throwing caution to the wind and expressing their true feelings.
Star City+ was launched by TVS Motors in 2014 while the new Titanium Edition Star City+ launched a year later, comes in with even more style to evoking impulsive reactions from onlookers. TVS Star City+ is a thoroughbred performer bike powered by a 110cc DuraLife engine offering best in class mileage. It is priced in India between INR 44,312 – 46,455.