TVS, one of the largest two and three wheeler tyres, and off-road tyre manufacturers and exporters in India begins a new journey, with a new logo to focused on brand purpose. The ‘Eagle’ highlights power, maneuverability and superior grip of TVS tyres, and both arrows convey perpetual forward motion.
P Vijayaraghavan, Director, TVS Srichakra Ltd says in creating a new brand identity, TVS integrates a feeling of dynamism and youthfulness showcasing that its products can overcome any challenge. The sleeker and bolder logo conveys strength, speed and dynamism.
TVS Tyres looks ahead to manufacture radial tyres for the two-wheeler segment. With company turnover standing at Rs 1,700 crore last year, TVS looks forward to 10-12 percent growth in FY 2014-15, inching towards the Rs 1,900 crore mark. TVS manufactures 1.9 million tyre units each month from its Madurai, and Pantnagar plants. TVS Srichakra looks to grow its monthly production in the current and upcoming financial years.