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UM Motorcycles Delhi dealership now open

UM Motorcycles dealership (4)

More dealerships will be inaugurated across the country in the coming days.

UM Motorcycles has inaugurated its first dealership in Delhi at Connaught Place. In an attempt to build a strong brand image, the American two wheeler maker has come with a nice theme for the showroom’s interiors.

The brand’s origin in the USA is being highlighted in almost all the appointments. The display area looks more like a pub or a restaurant with motorcycles placed as ornaments.

UM Motorcycles dealership (1)

The display area has a strong rider oriented theme.

A corner of the display room also has the official merchandise (such as riding jacket, helmets, boots, bags, etc.) on display. In short the whole setup celebrates the spirit of riding.

On display on UM’s three models – Renegade Classic, Renegade Commando and Renegade Sport S. The Classic is priced at INR 1.69 lakhs, Commando retails at INR 1.59 lakhs and Sport S would set you back by INR 1.49 lakhs (ex-showroom, Delhi).

The cruisers are being manufactured locally at Lohia Auto’s (UM’s Indian partner) facility. The brand will focus on cruisers in the first phase of operations in India before bringing compact sportsbikes.

UM Motorcycles dealership (7)

Merchandise are also on sale.

Also read – UM Commando, Sport S second round of bookings open

UM Motorcycles earlier announced that it will start operations with 25 dealerships across the country soon. Deliveries of first 500 units will commence this month. The brand has already garnered over 1,000 bookings so far.


About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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