UM Motorcycles which launched the Renegade Commando, Classic and Sport S cruisers in India at the ongoing 2016 Auto Expo is already eyeing export markets. UML, a 50:50 joint venture between US-based UM International and India-based Lohia Auto, has invested INR 250 crore in establishing its brand in India and in its manufacturing facility at Kashipur, Uttarakhand.
Talking to Carandbike.com, Rajiv Mishra, MD, UML, stated that the company is on course to sell 1,000 units of made-in-India cruisers through 30 dealers across the country by May 2016. The relatively new American two wheeler maker is gearing up to commence its export operations as well in May.
UM Motorcycle will ship its made-in-India cruisers to international markets like UK and France in Europe and several East Asian nations where the distributor network is already in place. The MD says that exports are a big part of the company’s Indian operations.
Mr. Mishra says that India-made motorcycles have a strong reputation in international markets for their quality and cost effectiveness. UM Motorcycle would use this to its advantage.
The UM Renegade Sport S, Commando and Classic are priced at INR 1.49 lakhs, 1.59 lakhs and 1.69 lakhs respectively (ex-showroom). The company will be focusing only on cruisers in the first phase of its Indian operations.
UM Renegade Sport S – Photos
Via – Auto.ndtv.com