UM Motorcycles to launch cruisers in India by mid-2015?
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UM Motorcycles to launch cruisers in India by mid-2015?

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United Motors Global Motorcycles signed a 50-50 joint venture agreement with Lohia Auto Industries (Uttar Pradesh) in last September to make India a manufacturing hub for local as well as export distribution.

UM Renegade cruiser
Manufacturing facility for UM Motorcycles is being established at Lohia’s Kashipur plant in Uttarakhand, for initial production capacity of 1 lakh units per annum.
According to import/export log in Zauba.com, UM Motorcycles had imported sample spare parts of motorcycles from China last April, probably to hand-out to suppliers for benchmarking.

The brand is on the lookout for around 50 dealers to form a sales & service network possibly across the country covering all metros and important Tier-II cities.

UM Motorcycles showcased a wide variety of models at 2014 Delhi Auto Expo including Falcon, Razor, Max, Venus, Xtreet, Fastwind and Nitrox. The U.S two-wheeler marque actually has an extensive portfolio of scooters, sport bikes, cruisers and dual-purpose bikes, with engine displacement ranging from 100 cc to 350 cc. In India, the brand plans to launch three cruiser bikes initially, in 250 cc – 350 cc segment, priced probably in the range of Rs. 1.25 lakh – Rs. 1.75 lakh (ex-showroom). Based on sales performance and market reception, the JV will plan further launches of other models to compete with big names here.