United Motors Global Motorcycles signed a 50-50 joint venture agreement with Lohia Auto Industries (Uttar Pradesh) in last September to make India a manufacturing hub for local as well as export distribution.According to import/export log in Zauba.com, UM Motorcycles had imported sample spare parts of motorcycles from China last April, probably to hand-out to suppliers for benchmarking.
The brand is on the lookout for around 50 dealers to form a sales & service network possibly across the country covering all metros and important Tier-II cities.
UM Motorcycles showcased a wide variety of models at 2014 Delhi Auto Expo including Falcon, Razor, Max, Venus, Xtreet, Fastwind and Nitrox. The U.S two-wheeler marque actually has an extensive portfolio of scooters, sport bikes, cruisers and dual-purpose bikes, with engine displacement ranging from 100 cc to 350 cc. In India, the brand plans to launch three cruiser bikes initially, in 250 cc – 350 cc segment, priced probably in the range of Rs. 1.25 lakh – Rs. 1.75 lakh (ex-showroom). Based on sales performance and market reception, the JV will plan further launches of other models to compete with big names here.