UM Motorcycles to start India innings with 400 cc cruiser at Rs 1.5 lakhs
Miami based motorcycles manufacturer UM Motorcycles is coming to India later this year. They have entered into an agreement with Noida based Lohia Auto.
UM Motorcycles entry into India will be announced with an initial launch to be a 400cc, single cylinder motorcycle. This will be in the form of a cruiser or a scrambler. The 400cc engine for their motorcycles are being specially engineered so as to adhere to Indian road conditions. Engineered with heavy localization, the price of UM Motorcycles 400 cc bike will be in the range of Rs 1.5 lakhs, on road.
Set for entry into India in the second half of 2015, UM Motorcycles will have their manufacturing facility located in Kashipur, Uttarakhand. This means they will be utilizing Lohia Auto’s current facility. Their initial target is to produce 1 lakh units per annum. Plans are afoot to launch one new bike every six months. The company will be showcasing a host of new motorcycles at the 2016 Auto Expo in February 2016. Their line-up includes scooters, dirtbikes, naked street bikes, supersports bikes, and cruiser motorcycles.
UML’s cruiser motorcycle to be launched in India is the Renegade Commando showcased at the earlier Auto Expo which is powered by a 223cc engine. The soon to be launched models will compete with Bajaj Avenger and offerings from Royal Enfield.
With its entry into India, UM Motorcycles, termed as ‘UML’ for the Indian market, will have its corporate office based in the Capital with regional offices being planned in Mumbai, Pune, Bengaluru and Chennai. Plans are also being made to establish 30 sales and service centres across the country. With an aim for 70 percent localization so as to keep prices competitive, the Miami based UM Motorcycles which manufactures street bikes, dual sportbikes and cruisers also sees India as its export hub, shipping bikes produced in the country to Asia Pacific region, Africa and to the US.
via Autocar India