UM Motorcycles, a joint venture between US based UM International and Lohia Auto has extensive plans for India. Launched earlier this year, the company has already seen bookings of over 4,000 units as on date.
Speaking about sales, the company expects to sell 12,000 units this financial year, while they target sales to the extent of 40,000 units by FY18. Expansion of dealership base is also on the cards agreements signed with 50 dealers of which 35 dealers are set to commence sales by the end of this festive season.
Other innovative plans for UM Motorcycles include beginning manufacture of engines in India itself as against the current scenario wherein imported parts from foreign markets are assembled in the country. Increasing localization level will help the company price their products more competitively.
Set to enhance its presence in the mid premium biking segment, UM Motorcycles has planned investments to the extent of INR 50 crores to start manufacturing of engines in India. As on date, UM bikes on sale in India has 40-50% local components, which will be extended to 60-70% by next financial year.
Exports to ASEAN markets are also set to commence shortly with first motorcycles making their way to Nepal and Bangladesh. UM Motorcycles currently has Renegade Commando and Renegade Sports in its lineup offered in the 300-cc segment. These are priced at INR 1.49 lakhs and INR 1.59 lakhs, respectively. In March 2017, Classic Renegade will be added to the list while the company plans a new model every six months.
UM Renegade Sport S – Photos
UM Renegade Classic – Photos
UM Renegade Commando – Photos
via ET Auto