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UM Motorcycles targets monthly sales of 3,000 units in India

UM Motorcycles Renegade cruiser

The American two wheeler maker is aiming to achieve a market share of 5% in the Indian premium motorcycle segment in the first two years of operations.

Talking to Indianautosblog, Juan Villegas, Global Director of Business Development, UM International LLC, revealed that the company will be establishing its Indian operations in a phase wise manner with the first phase involving only cruisers.

The top official stated that the company is hoping to reach a figure of 3,000 units per month fairly quickly. The cruisers (Renegade series) would be competing in the premium segment which, according to Mr. Villegas, is pegged at around 600,000 units per year in India. UM Motorcycles would target to achieve a market share of 5% in the first two years of operation.

Speaking about production, Mr. Villegas revealed that the existing facility is estimated to accommodate the first three phases of the operations before requiring a capacity extension. Introduction of sports bikes is a part of the brand’s second phase.

UM Renegade cruiser

UM Motorcycles India will start its innings early next year with its Renegade range of cruisers.

The global director also revealed that the Indian facility would act as an export hub for markets like Nepal, Sri Lanka, Bangladesh initially and will subsequently cater to other markets in Asia and Latin America. Export volume is estimated to be around 10-15% of the production in India.

Also read – UM Renegade Sports S Cruiser unveiled at EICMA

The initial lineup of UM Motorcycles’ Renegade cruisers will be launched at the Auto Expo 2016. Interestingly, Mr. Villegas announced that the company is already working on the second wave of products for the nation.

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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