UM Motorcycles, a joint venture between US based UM International and Lohia Auto has extensive plans for India. Launched earlier this year, the company has already seen bookings of over 4,000 units as on date.
Speaking about sales, the company expects to sell 12,000 units this financial year, while they target sales to the extent of 40,000 units by FY18. Expansion of dealership base is also on the cards agreements signed with 50 dealers of which 35 dealers are set to commence sales by the end of this festive season.
UM India have announced price hike of both their motorcycles on sale in India. The Renegade Commando will now be available at INR 1.64 lakhs (Ex-showroom Delhi) whereas Renegade Sport S will now be available at INR 1.57 lakhs (Ex-showroom Delhi). The price hike is into effect from 2nd Jan 2017.
Commenting on the price revision, Mr. Rajeev Mishra, Director, UML commented, “This price revision is on account of increase in the cost of raw material and other cost of operations. We have rationalized the costs, but taken care that impact is minimal. We also continue to offer finance at attractive interest rates for customers to enter the brand.”
Road Side Assistance
The Roadside Assistance Programme will be applicable across the entire model range of UM Motorcycles starting from 1st January 2017. The customer can reach RSA representative on the toll-free number 18001021942.
The program will offer UM Motorcycles customers benefits like assistance in case of a road accident, human error & problems related to the dead/flat battery. In case the covered vehicle is immobilised due to an empty fuel tank and/or contaminated fuel, arrangement for supply of up to 1 litre of fuel will be made(Out of Fuel will be upto1 litre only once in coverage period). Other benefits include lost keys or broken vehicle keys, puncture, bolts or valve related issues at any time and any place. Under the 24X7 Roadside Assistance Programme, a vehicle is covered from the moment; a customer takes the delivery of the vehicle.
Other innovative plans for UM Motorcycles include beginning manufacture of engines in India itself as against the current scenario wherein imported parts from foreign markets are assembled in the country. Increasing localization level will help the company price their products more competitively.
Set to enhance its presence in the mid premium biking segment, UM Motorcycles has planned investments to the extent of INR 50 crores to start manufacturing of engines in India. As on date, UM bikes on sale in India has 40-50% local components, which will be extended to 60-70% by next financial year.
Exports to ASEAN markets are also set to commence shortly with first motorcycles making their way to Nepal and Bangladesh. UM Motorcycles currently has Renegade Commando and Renegade Sports in its lineup offered in the 300-cc segment. These are priced at INR 1.49 lakhs and INR 1.59 lakhs, respectively. In March 2017, Classic Renegade will be added to the list while the company plans a new model every six months.
UM Renegade Commando – Photos
UM Renegade Sport S – Photos
UM Renegade Classic – Photos