Urban Future from Audi and BIG-Bjarke Ingels Group exhibited at Design Miami 2011
At the “Urban Future” LED exhibit in Miami from November 30 to December 4, visitors can experience what the city of tomorrow will be like. The platform lets visitors experience conceptual roadways based on new theories of transportation and infrastructure. Audi AG and architectural firm BIG-Bjarke Ingels Group based in Copenhagen have come together for the project. The exhibit where the street becomes a digital surcease offers viewers an insight of what the streets of tomorrow will be like with an Audi A2 concept electric car which communicates with environs.
Streets that communicate with travelers, vehicle and pedestrians is what Andreas K Pedersen along with BIG and Audi have developed that will offer LED displays with interactive facilities that every road user can take advantage of.
BIG founder Bjarke Ingels had this to say. “If I imagine a city in 25 years’ time, the vertical facades appear unchanged, but the roadway has become a digitally programmable surface. Fixed elements such as carriageways, sidewalks or city squares no longer exist.” “The digital surfaces can be adapted to all road users and in this way control the traffic. On one single day, the street can change many times: from pedestrian area to highway, from city square to meadow.”
Member of the Board of Management for Marketing and Sales at AUDI AG, Peter Schwarzenbauer had ths to say. “The installation allows the visitor to experience the vision of a connected future. It answers one of the most fascinating questions of the Audi Urban Future Award in spatial terms,” said “It gives a living impression of how networking might appear in the city of the future and of how new opportunities for intelligent use of urban space might arise.”
Marianne Goebl, Director of Design Miami had ths to say. “Our long-term partner Audi has always used Design Miami/ as a platform to explore challenging issues in contemporary design.” “Audi’s collaboration with BIG projects us into a future where urban design and architecture interplay to create a flexible programmable environment. It is an inspiring contribution to Design Miami’s ongoing exploration of the inextricable connection between these creative fields.”
The idea of Future Urban originated when BIG entered this concept in 2010 Audi Urban Future Award 2010 which is an architectural and urban development competition. Audi A2 concept is a vital part the exhibit so visitors can see how the future will be connected and also the intelligent use of urban pace could arise. Since 2006, Audi has been sponsoring and exhibiting at the Design Miami/ fair.