Utility vehicles are a new craze in India with the SUV, MUV, MPV, LUV, and luxury variants
Indian buyers are now considering adventure, off roading, and more space when it comes to their choice of vehicles. Mahindra and Mahindra have their XUV500, Scorpio and Bolero while Tata Motors range of SUVs are the Sumo, Aria, Safari and Venture. Foreign models such as the Toyota Innova, Fortuner, Ford Endeavor, Mitsubishi Pajero and Outlander, Audi Q3, BMW X3, Volkswagen Touareg, Chevrolet Captiva and Renault Duster are some of the best SUVs introduced in the Indian market. 2012 has seen the launch of the Renault Duster, Maruti Ertiga, Mahindra Quanto, Nissan Evalia, Audi Q3, and one may loosley list the Mercedes Benz B Class, which though a hatchback, offers a big sports tourer punch.
Regular hatchbacks and sedans at the moment don’t hold much of a thrill as the current spate of SUV’s are offering the same with a little more. Sports Utility Vehicles seem to be a more obvious choice specially since more and more auto companies are launching compact, convenient and reasonably priced SUVs which are being introduced in the market in quick and regular succession. SUVs are looked upon as ideal family cars, well suited to Indian road conditions, economical, sturdy, stylish and comfortable.
Rugged and robust, and made for the long haul, these new SUVs which are being introduced in the market by Indian and foreign companies offer incredible balance, stability and composure on the road and are being launched to steer away customers from regular sedans and small cars at competitive price. Indian automobile companies along with their foreign counterparts are launching compact SUVs which have seen a growth rate of 32% in the last financial year. Indian auto companies such as Mahindra and Mahindra and Tata Motors have a wide range of models to choose from. The advantage that locally produced SUVs have over their foreign counterpart is the price factor. While locally produced vehicles are priced below the Rs 10 lakh tag, foreign made SUV’s tend to be pricier.