Piaggio, the Italian two wheeler manufacturer, announced its re-entry into the Indian scooter market after a gap of 13 years with the launch of Vespa LX125 scooter. At an event in Mumbai today, Piaggio, the fourth largest two wheeler manufacturer in the world launched LX125 gearless two wheeler with a price tag of Rs 66,000 (Ex-Showroom, Maharashtra).
Piaggio will also be inaugurating Vespa scooter manufacturing plant in Baramati near Pune on the 28th of this month. Vespa India plant will be inaugurated by Mr Matteo Colaninno, President, Piaggio. At the launch event, Mr Ravi Chopra, Chairman, Piaggio India, said, “Piaggio begins a new chapter in India with the Vespa LX125. There is no better time to be in the Indian two-wheeler scooter space.”
Piaggio enter Indian auto industry at a time when two wheeler sales are increasing exponentially. It will be interesting to see how Piaggio manages to grab a share from the current segment leaders – Bajaj, Hero MotoCorp and Honda Motors. Piaggio will have a network of 50 dealers in India which will be spread across 35 cities.
Features of the new Piaggio Vespa LX125 include, 124 cc engine generating max power of 9.9 bhp @ 7,500 rpm and peak torque of 10.6 Nm @ 6,000 rpm. Power transmission is taken care by a CVT – Continuously Variable Transmission, approximate mileage of 50 kmpl, weight of 114 kgs, no disc brake, 7 vibrant color options – white, black, blue, silver, orange, red and yellow.
Piaggio first launched Vespa in 1946 as a single model. Later in the 60’s, Piaggio associated itself with Bajaj Auto and entered Indian auto industry. In 1971, Piaggio had to leave India as they were not able to renew their license. In 1983, Piaggio entered India once again by associating itself with LML, but this partnership too ceased in 1999. This time, Piaggio has entered India without a local partner.