Snapdeal will be offering the entire range of Vespa scooters online. These will include Vespa, VX, Vespa S and Vespa Elegante. Interested customers, who wish to buy Vespa scooters online, will need to pay a down payment of INR 5,000. In order to promote the new buying option, there is a special offer for first 100 buyers.
This new option of making purchase online, caters to net savvy customers. It is targeted at the younger and more adventurous segment of buyers in the country who prefer to make purchases online rather than visit brick and mortar stores. The virtual Vespa store offers all details of the bikes on offer and the fastest possible purchasing experience. The Vespa brand has appealed to buyers due to its sporty appeal, ultra modern stance and innovative new designs.
Piaggio alliance with Snapdeal is a part of the company’s marketing strategy to reach out to larger segment of audience and enhance buying experience. Snapdeal started in India in February 2010 and is the country’s largest online store with over 11 million products across 500+ categories It is the one stop shopping destination for scores of users across the country delivering to over 5000 cities and towns in India.