Vinay Piparsania appointed Executive Director Marketing, Sales and Service Ford India: Nigel Wark moves to JV in China

Vinay Piparsania appointed Executive Director Marketing, Sales and Service Ford India: Nigel Wark moves to JV in China

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Ford India has announced the appointment of Mr. Vinay Piparsania as their new Executive Director – Marketing, Sales and Service. He will assume office from the 1st September 2012 and will take on his new responsibilities just at a time when Ford India is getting ready to launch eight new vehicles in India in the coming few years.

Piparsania will be reporting directly to Mr. Michael Boneham, President and Managing Director of Ford India and will be responsible for overseeing launch of the new Ford models coming up ahead. He holds a mechanical degree from IIT-Delhi besides an MBA from Tulane University, US.  Piparsania joined Ford India in 1996 just at the time when the company was being established in India.

He was then General Manager – Sales and was instrumental in setting up a strong network of dealerships in the country. Since then he has held various positions both within the country and in markets of Asia Pacific and Africa. While he was VP – Marketing, Sales and Service Piparsania was also responsible for successful launch of Ford Ranger, Focus and Mustang. Piparsania takes over the position from Nigel Wark who is now promoted to the Ford Joint Venture in China.

Auto news release: Piparsania appointed as the new Executive Director MS&S at Ford India

NEW DELHI, India, Aug 30, 2012 – Ford India announced the appointment of Vinay Piparsania as the company’s new Executive Director, Marketing, Sales and Service. Vinay will assume his position on September 1, 2012 and will report to Michael Boneham, president and managing director, Ford India. He will be based out of the Ford India office in Gurgaon.

In his new role, Piparsania will spearhead Marketing, Sales and Customer Service Operations as Ford prepares to launch eight new models in India by mid-decade and continues to focus on strengthening its sales and service network offering the best cost of ownership experience to the customers.

“We are very pleased to welcome Vinay back to Ford India,” said Boneham. “His extensive marketing experience along with the rich regional perspective that he has gained from his various positions across markets in the Asia Pacific and Africa region will surely help us go further with our brand and business in India.”

Piparsania joined Ford India in 1996, a year after the company was established in India, as general manager, Sales, and played a key role in establishing the Ford dealer network across the country. In his subsequent role as vice president, Marketing, Sales and Service and External Affairs, Piparsania managed Ford’s brand image in India through several product launches including Endeavour, Classic SXi and Fusion.

Prior to his current appointment, he was vice president, Marketing and Sales, Ford Group Philippines, where he was responsible for overseeing the launch readiness and dealer development activities for the introduction of the all-new Ford Ranger, the all-new Ford Focus and the Ford Mustang and building a robust dealership network.

His other assignments included director, Planning, Distribution and Fleet, Ford Asia Pacific and Africa, based in Bangkok, where he led sales, production and distribution planning, supporting 12 APA markets in achieving budgeted sales, production volumes and new product launch objectives.

Piparsania holds a mechanical engineering degree from the Indian Institute of Technology-Delhi and an MBA from Tulane University in the US.