Commercial Vehicles Tata Motors

Tata Motors suffers high-profile attrition, CV strategist Vinod Sahay quits

Tata Prima

Though Tata Motors is on the road to recovery, several executives who held key positions in passenger vehicle business unit had resigned in the past months. The attrition rate continues to be high.

The latest top Tata Motors official to call it quits is Vinod Sahay, head of sales and marketing, in-charge for intermediate, medium and heavy commercial vehicles. This is the first high-profile exit from the automaker’s CV division in recent times.

Tata Prima

The first high-profile exit from Tata Motors’ CV division comes at a time when pressure from rivals is mounting.

The company confirmed that Mr Sahay is currently serving his notice period which will end on June 30. He is headed to Mahindra Two Wheelers where he will be designated as Chief Operating Officer. His shoes will be filled by Rajesh Kaul who is currently the business head of CVLCV & SCV Cargo.

Mr. Sahay’s exit is said to create a significant vacancy at Tata Motors since he has also been spearheading CV unit’s key account management, analytics project, scenario planning, telematics, loyalty program, etc. He also played a crucial role in creation and execution of LCV turnaround strategy in 2003-05.

Tata Motors Vinod Sahay

Vinod Sahay will shortly assume office as COO of ailing Mahindra Two Wheelers.

In the advent of strong competition from new brands like BharatBenz, Volvo-Eicher Pro, Tata’s market share in CV space fell by 10% over the last few years. Mr. Sahay’s exit at this crucial juncture could mount more pressure on country’s largest CV maker.

Meanwhile, at his new work place, the top executive faces monumental challenges such as launching the much delayed Mahindra Mojo, introducing premium Peugeot scooters brand in India and increasing the struggling sales of existing portfolio.

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About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

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