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Volkswagen achieves targets for 2013, promising start to 2014


Volkswagen Group ended 2013 on a positive note, achieving targets, despite facing severe challenges in the economy. The year 2014 has also commenced on a favorable note, with worldwide sales of 1.5 million passenger cars and light commercial vehicles delivered seeing a rise of 4.7% YoY.

VW_logoVolkswagen Group hoped to cross the 10 million delivery mark by 2018 but with sales going as per schedule, this target may even be reached during the year 2014 itself. 100 new models, successors and product enhancements are also planned for the year 2014-15 and 2015-16 which will include the new Passat, Audi A4 and Audi Q7 besides the Porsche Macan and a plug in hybrid version of Porsche Cayenne. A new Skoda Fabia, Skoda Superb and Seat Ibiza are also on the cards and slated for launch ahead.

Volkswagen Group is contending with a competitive market environment, competition from rivals, rising interest rates and severe volatility where exchange rates are concerned while they also have to contend with fluctuation in prices of raw materials. Despite these limitations, Volkswagen Group, currently world’s second largest automakers, are targeting sales revenue within a range of 3% over and above last year’s figures.

Profits of Volkswagen Group Passenger Cars are also predicted to increase with operating return on sales to increase between 5.5% and 6.5% during the current year while Commercial Vehicle should also see moderate increase over 2013 figures. Added investments, controlled costs and optimization of processes will be the company’s focus as part of the Volkswagen Group’s Strategy 2018.


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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