Volkswagen has now introduced their pre-owned car business Das WeltAuto in India with 15 dealerships, which are to be increased to 21 by year end. The new enterprise will address pre-owned car needs from all manufacturers and was first announced at the New Delhi Auto Expo 2012. Aimed at enhancing pre-owned car buyer’s experiences, Das WeltAuto looks forward to understand and customise customer requirements as has been their global practice.
Arvind Saxena, Managing Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. had this to say, “We believe that every customer is important even if it is a pre-owned car buyer and we are committed towards providing our customers the same experience that of a new car. At Das WeltAuto. we have stringent systems and processes that ensure every pre-owned car undergoes a 160 point checklist which is part of our standard protocol ensuring a hassle free driving experience”
Volkswagen have finally realized the fact that something needs to be done to enhance the positioning of Skoda which of late has not been doing as well in Indian markets. In India Audi, Volkswagen and Skoda are present as the top three brands with Audi being in the luxury segment and Skoda taking a more premium positioning as compared to Volkswagen. Speaking of the decision to reposition the brand, Ulrich Hackenberg, Volkswagen Group Board Member and Executive Vice President stated that Skoda was quite high in the Indian market just under Volkswagen and hence they were on their way to make certain corrections.
Volkswagen is present in Indian markets in the form of their 7 brands such as Polo, Vento, Passat, Jetta, Phaeton, Touareg and Beetle, while Skoda offers 5 models such as the Fabia, Superb, Rapid, Laura and Yeti. Following these large number of brands available in the Indian market, Volkswagen Group has stated that no further introduction of new models will be undertaken till 2015, though derivatives of the current models will be brought in from time to time. Volkswagen Group is also planning on laying stress on enhanced after sales service in the country following complaints from customers of their grievances not being addressed appropriately by company dealers. Currently, Volkswagen India has made available a Rejuvenation Camp for VW car owners with the check-up valid between 15th October – 31st December’2012.