Volkswagen donates proceeds of IPL Edition Vento and IPL Memorabilia to WWF

It is a matter of Cricket, a Car and a Cause for Volkswagen as the special IPL Edition Vento is being signed by the captain of all 9 teams that featured in the IPL this year. The curtains will soon come down on the IPL but Volkswagen has something in store for the World Wildlife Fund (WWF). This special Volkswagen Vento was auctioned and the proceeds donated to WWF – India.

Top cricketers such as Lasith Malinga, Virender Sehwag, Sunil Gavaskar and Chris Gayle donated their cricketing possessions for the auction and this noble cause. The online auction of the Vento and memorabilia was held on Monday. Elated at the response, Neeraj Garg, Member of the Board and Director of VW Passenger Cars said that the company is keeping up with their Think Blue campaign and have been contributing to WWF – India for the past two IPLs. They will continue in their endeavor to support and preserve nature.

The luxurious Volkswagen Vento could be seen throughout the IPL with the signatures of all nine captains on its bonnet and was finally handed over to Dr. Manisha Bobade at the function which also saw Lutz Kothe, Head of marketing and PR, Volkswagen Passenger cars and Dr. John Chacko President and MD of Volkswagen India Pvt. Ltd. present at the handing over ceremony.

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Volkswagen to donate proceeds of auctioned IPL Edition Vento and memorabilia of IPL stars to World Wide Fund for Nature – India

·         The auctioned IPL Edition Vento has been signed by the captains of all 9 teams playing at the IPL

·         Lasith Malinga, Virender Sehwag, Chris Gayle donate their cricketing possessions for the auction

Mumbai, May 22, 2012:  With curtains to soon come down on another year of a very successful association with IPL, Europe’s leading automobile manufacturer, Volkswagen would once again be donating proceeds from the online auction of the IPL Edition Vento to World Wide Fund for Nature – India (WWF – India).

However this year the Brand has further extended its support towards  the conservation organization by exclusively putting up for auction the cricketing possessions of IPL stars like Lasith Malinga, Virender Sehwag and Chris Gayle at an event held here in Pune. The proceeds from this auction will also be donated to WWF – India.

Commenting on the occasion, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars said, “Keeping in line with our Think Blue. campaign we have been contributing to WWF – India for the last two IPL seasons. It is our privilege to provide support towards preserving our nature.”

The auctioned IPL Edition Vento carrying the signatures of all the team captains on its bonnet has been on display at stadiums throughout the IPL season. By receiving these prestigious awards it only shows the commitment and dedication of the company in developing technology driven innovations and producing world class products.