Volkswagen has been trying hard to capture a fair share of the pie in the global small car market. If you thought the world had enough of Volkswagen’s Up!, this news may evoke your alter ego to hurl a few unfamiliar words through your vocabulary. At the Geneva Motor Show Volkswagen has unveiled four new Up! concepts, named Cargo, Swiss, X and Winter.
Volkswagen knows that consumers in the small car market have varied preferences. The German auto maker is well aware that need and requirement of consumers in the future is going to change. The first Up! Model is expected to go on sale in Europe soon. However, do not expect to see the four concepts soon on the road early.
Volkswagen will be keeping a close eye on the attention the four concepts garner at the Motor Show and chalk out plans about production models in accordance with demand.
GROWING up!: SMALL CAR FAMILY EXPANDS AT GENEVA MOTOR SHOW
The new up! range is growing, with the unveiling of four up! design studies at the Geneva Motor Show next week, each of which shows the versatility and potential of the cleverly compact new Volkswagen city car.
The up! is as versatile as a Swiss Army Knife, so what better tribute to the host country of the Geneva Motor Show than the swiss up! concept. Inside and out the swiss up! reflects the colours of the Swiss flag, with Tornado Red paintwork, white mirror housings, a white dashboard facia and red bezels around the air vents. A leather band across the back of each front seat is provided for storing the eponymous pocket knife.
Next up (or rather next up!) is the winter up!, which is based on the cross up! concept first shown at the Frankfurt Motor Show in 2011. With snowboards on the roof and cool Pure White and Malibu Blue paint, this concept is all set for the ski slopes. The raised ride height and underbody protection create a rugged look, while the low weight of the up!, along with front-wheel drive and ESP with electronic differential lock, make it surprisingly agile in slippery conditions.
Like the swiss up!, the x up! is based on the cross up!, but this time equipped for night-time expeditions, thanks to a roof box that comes with built-in searchlights. Burnt Orange exterior paint is complemented on the inside by two-tone door inserts and hand-sewn up! logos.
Lastly, there’s the cargo up! concept, which shows how you can load up the up! for city deliveries, with a huge 1,400-litre or 426kg payload. Underbody protection and a raised ride height allow the cargo up! to tackle pot-holed city streets, while the rear seats have been removed to create a flat load area. A bulkhead with the upper half made from Plexiglas separates cargo from driver, while the rear and rear side windows are body-coloured, keeping cargo safe from prying eyes while still allowing the driver to see through them.
The three-door up! goes on sale in the UK on Monday 5 March. The five-door model is set to join the line-up in the second half of the year. For more details on this and the rest of Volkswagen’s award-winning range of cars, please visit www.volkswagen.co.uk.