An exciting new TV advertisement campaign for the new Volkswagen Golf GTI comes in with its motto – ‘Often copied. Never equalled’. This motto is proof in itself of the positioning of this new compact sports car as it is set in a musical backdrop of Frank Sinatra’s “My Way”. GTI Golf’s new TV campaign debuted on German TV at 8.13 pm on Sunday while at the same time it will appear in print and digital media.
This ad campaign has also been devised by Hollywood director, Paul W S Anderson who is also noted for his films ‘Resident Evil’ and ‘Mortal Kombat’. Through his new GIT campaign, Anderson has brought to the fore the key aspects of the Golf GTI where its principles, power and performance are concerned. Such is the uniqueness of this vehicle that it required a special setting and an exceptional campaign to bring its attributes to the fore.
Filmed in Las Vegas, users will also be able to create their own advertising clips about this GTI vehicle through an interactive video stream on golf-gti.tv. These can be posted and shared via the website or social media networks. The website also offers auto aficionados images and other details of this new GTI. Keen fans can create their own video clips via an interactive video stream on the new GTI’s digital platform.
Giovanni Perosino, Head of Volkswagen Marketing Communications, said, “Paul Anderson is a master of his genre and he has succeeded in transposing the GTI’s core values – power, innovation and excitement – to the ad.” “The first Golf GTI founded the compact sports car segment in 1976 and will always be one of a kind. This car deserves a special setting and we have created that with this campaign.”