Volvo Cars debuted two new 40 Series concept cars called 40.1 and 40.2. Both these concept cars will demonstrate the company’s initiative to enter a new segment of small cars displaying bold new exterior and interior designs along with class-leading connectivity, hybrid / electric and autonomous driving technologies.
Built on the company’s Compact Modular Architecture (CMA) platform which the company shares with Volvo’s Chinese owner Zhejiang Geely Holding Group Co, the new Volvo 40 Series cars will have their own distinctive characteristics to stand out in a crowd and cause an instant appeal to a younger and urban set of buyers.
The launch of these new 40 Series cars (XC40 and S40) is part of the company strategy of global transformation while it plans to re-position the brand to compete with global competitors in the premium segment. The company’s small car range will also see fully battery electric vehicle besides Twin Engine plug-in hybrid powertrain variants.
Both new cars once launched, will also offer a full range of innovative connectivity services and advanced safety features and will play a significant role in allowing the company to reach its sales target of 800,000 vehicles from 503,000 units last year. The 40 Series will be produced at the Volvo Ghent, Belgium plant which has the capacity to produce around 300,000 units per annum.